Tinnitus masking is a feature that helps reduce or eliminate the perception of tinnitus by producing a low-level background or white noise. It works by concealing the ringing sound that is associated with tinnitus with other, more pleasant sounds, which can be adjusted according to the user's needs and preferences. Depending on the hearing aid, these sounds can come in the form of white noise, nature sounds, or even music. Tinnitus masking is a very simple and effective tool for managing tinnitus and can help reduce stress and anxiety while also improving sleep, leading to an enhanced overall quality of life.

Bluetooth connectivity is one of the most beneficial technologies that is quickly becoming standard on all hearing aid models today. This feature allows the user to connect to other Bluetooth-enabled devices, like smartphones or tablets, to stream audio directly to their hearing aid. This allows people to enjoy music, podcasts, and other audio content conveniently without the hassle and mobility restrictions of cords and wires. Bluetooth connectivity also allows hearing aid users to take advantage of various hearing aid apps, which can provide hands-free control over their device settings and personalization of their listening experience.

Feedback cancellation is an important feature that is often overlooked. It helps to reduce or prevent the loud whistling and screeching sounds induced by feedback loops between the microphone and speaker in the hearing aid. This technology also helps to improve the clarity and quality of sounds, as it basically acts as a frequency filter. Feedback cancellation is especially crucial for those with types of hearing loss that intensify the sudden outbursts of feedback noise. Most importantly, it allows people to enjoy smooth, uninterrupted listening experiences and activities.

Digital Signal Processing is a technology that utilizes computer algorithms to manipulate and analyze sound. It is used in a wide variety of applications and is a vital component of modern hearing aids. DSP enables other hearing aid features, such as noise reduction and feedback cancellation, allowing users to hear more clearly in noisy environments. It also plays a significant role in sound amplification, allowing hearing aids to recognize and adjust to sound levels in different environments automatically. Furthermore, DSP can selectively emphasize different frequencies, allowing users to enhance certain sounds while dampening others, providing optimal listening experiences in both noisy and quiet environments.

Like Bluetooth technology, rechargeable batteries provide an unimaginable level of convenience and are becoming a basic feature of many types of hearing aids. As battery technology improves with each passing day, rechargeable lithium-ion batteries are becoming a more efficient and reliable power source than traditional disposable zinc-air button batteries. They last longer and require fewer charges between usage, but most importantly, they eliminate the constant need to purchase and replace disposable ones. In addition to being environmentally friendly, rechargeable batteries now offer even more convenience with the introduction of wireless charging, where some of the latest models can be recharged simply by being placed on a designated charging surface when not in use.